This project is a brand revitalization for Medtronic Penditure™, designed to provide cardiac surgeons with a superior Left Atrial Appendage (LAA) exclusion system. We positioned Penditure™ as “The future of LAA clips,” emphasizing a "new energy" in medical technology that replaces outdated industry standards. Our creative team developed a comprehensive messaging matrix focused on the device’s unique ability to recapture, reposition, and redeploy. Finally, we integrated a "10k clips and counting" success.