Ledgerock Distillery is a true farm-to-bottle operation located in Fond du Lac Wisconsin. To showcase their signature "kill bottle," I partnered with a copywriter to art direct and design a spec campaign of adlobs that playfully injects local wildlife and livestock into classic Midwestern pastimes. By creating surreal, humorous scenarios to capture the distillery's untamed, homegrown spirit. We tied the entire campaign together with one memorable tagline honoring their roots: “Welcome to Whiskonsin.”